Mitch MacLellan
Marketing Leader | Brand Strategist | Marketing Systems & Growth
I help organizations grow by building strong brands, effective teams, engaging customer experiences, and scalable systems. My experience spans marketing leadership, project management, employee development, community engagement, and entrepreneurship, with a track record of turning ideas into sustainable programs, partnerships, and measurable business outcomes.
$0 → $200K eCommerce revenue in first 12 months
10x website traffic growth (100 → 1,000+ weekly visitors)
Paid media: 5:1 sustained ROI on ~$120K annual spend
Email growth: 10K → 30K subscribers | ~$40K annual revenue
$150K–$250K annual savings by building in-house marketing capabilities
The following sections highlight how these results were achieved through marketing leadership, brand strategy, and cross-functional execution.
Marketing Leadership Brand Strategy Project Management Communication & Engagement Entrepreneurship Learning & Development
Resume
Built and launched a service offering scheduled courier, retail delivery, and custom logistics
Developed partnerships including Zarky’s Fine Foods and other recurring clients
Manage operations, customer relationships, and business development
Generate consistent monthly revenue (~$2K and growing)
MLVP Media | 2018 – Present
Support client management and creative production for a digital media company specializing in video, music, and branded content.
Managed client relationships and coordinated media projects from concept to delivery
Collaborated with brands including Hamilton Tiger-Cats, Turkstra Lumber, and 3D Printing Canada
Supported production of digital content, campaigns, and promotional assets
Turkstra Lumber | 2023 – 2025
Led marketing strategy and brand execution for a $100M, 300-person organization across 11 retail locations.
Built and scaled internal marketing team (1 → 5 members)
Launched eCommerce channel generating $200K in first 12 months
Increased website traffic 10x and email list 10K → 30K
Managed ~$250K marketing budget and improved paid media to 5:1 ROI
Drove 5–25% campaign revenue lifts across product categories
Reduced costs by $150K–$250K annually by bringing functions in-house
Turkstra Lumber | 2018 – 2023
Built and expanded the company’s digital marketing presence and campaign execution capabilities.
Grew social audience from 0 → 20,000+ followers
Developed and executed multi-channel campaigns (digital, in-store, partnerships)
Partnered with agencies and vendors to support advertising and content production
Supported launch of promotional campaigns and community initiatives
Turkstra Lumber | 2014 – 2018
Led development of a centralized customer service function supporting multiple channels and locations.
Helped scale team from 2 → 5 cross-trained representatives
Established workflows, KPIs, and operational processes
Implemented systems for live chat, online quotes, and support tracking
Supervised team supporting customer inquiries and sales operations
Turkstra Lumber | 2011 – 2014
Managed order processing, fulfillment coordination, and delivery scheduling
Supported retail and account customers with product recommendations and project planning
Provided ongoing support for contractor and retail client needs
Rock Parlour Productions | 2010 – 2013
Launched and operated a recording studio and creative space supporting local artists
Managed marketing, client relationships, and day-to-day operations
Produced music and digital media projects while building a local creative community
Paid Media (Google Ads, Meta Ads Manager)
Campaign Planning, Execution & Optimization
Audience Segmentation & Targeting
Performance Reporting & Analytics (Google Analytics)
Campaign Workflow Development
Marketing Process & System Design
Data Analysis & Performance Tracking
Project Planning & Documentation
Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
Canva
Photography & Video Production
Copywriting & Content Development
Social Media Strategy & Growth
Community Engagement
Internal Communications & Newsletter Development
Public Speaking & Presentation
Generative AI Tools (ChatGPT, Claude, Gemini)
Prompt Development & Optimization
AI-Assisted Content Creation
Workflow Integration & Process Enhancement
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